Whether you’re a blogger or a brand and whether you have 500 fans or 5 million, engaging your readers (and potential clients) seems to get harder and harder by the day. Facebook changes its algorithms as often as some change their underwear, and Twitter is getting so full of spam that it’s hard to wade through and find the real stuff. So, how do you stand out? How do you get your fans to interact and engage with you? Follow these tips, and you’ll be well on your way to increasing your social media interaction!
7 Tips for Increasing Social Media Interaction
While it can be tempting to copy others when they’re successful, don’t do it! Following trends will only carry you for so long, but being unique will gain you loyal, passionate readers from the beginning.
Instead of talking at your social media fans, talk to them. Talk with them. If you’re not getting responses on your posts, have friends reply for a few days to try to get your reach up a bit. When friends of friends see you interacting, they’ll be more likely to engage with you.
Consistently posting high-quality content is key to engaging and retaining readers.
It might seem like a good idea to post constantly since organic reach is way down, especially on Facebook and Twitter. However, it’s better to just post a few times a day and really engage your followers each time. Asking “What’s for dinner?” one night might get you 100+ comments! Engage, but don’t spam. Start discussions, and you’ll be more likely to get responses.
Do a little research
Which posts are getting the most engagement with your fans? Do they respond better to images, or to questions – or maybe both? What about links, videos, or jokes? Do a little measuring over the next few weeks, and chart what works best (and what doesn’t work).
In the past, some have advised against scheduling posts because at one point and time, Facebook wasn’t showing scheduled posts as much as they were showing live posts. However, that’s changed. So now, to save time and energy, I recommend scheduling at least a few posts over the course of the week, mostly so you don’t have to be plugged in constantly.
Watermark your images
When someone shares your posts, their friends might not notice where it came from. If it’s awesome, of course, people will click through to “like” your page! But for those instances where they don’t click through, watermark your photos, so your brand is shared all across social media without any extra effort.
Tip: Infographics are fairly easy to create (or pay someone on Fiverr to do it for $5), and they contain a lot of information, so they’re more likely to be shared!
What’s your best tip for engaging readers on social media? As a reader, what do you like to see? Leave a comment and let me know!